Blue Vitality

Healthy growth opportunities

The global market for gluten-free products is booming.

  • Expected to reach a value of $ 6.2 billion by 2018.
  • Annual growth rate of 5%.
  • 80% of consumption gluten-free products is driven by health reasons, only 20% by intolerance.

Gluten free fish market

Plain fish is naturally gluten-free, however fish with added components like marinade, filling or batter is not.

  • Market for breaded fish and fish fingers in Europe covers over 370.000 tonnes.
  • That equals around 15%-20% of the total volume.
  • Currently very limited offer of breaded gluten-free products.
You are here: Blue Vitality

BLUE VITALITY: FITS YOUR HEALTHY LIFESTYLE!

Blue Vitality is a range of 6 oven-baked fish variations that perfectly fits your healthy lifestyle. Blue Vitality is 100% free from gluten and dairy and contains 30% less fat than pre-fried fish products. Blue Vitality has a delicious crispy coating and is baked in the oven.


Certification

Blue Vitality

Fishmasters is the only fish producer in Europe
who is officially certified by the Coeliac Association
for producing gluten-free fish products.


Blue Vitality

  • 100% free from gluten and dairy.
  • Contains 30% less fat than pre-fried fish products
    thanks to unique innovative Fishmasters oven-baked “Lovet” technology.
  • Light and crispy wheat-free crumb.
  • Also availabe in wholesale packaging.
Blue Vitality

ASSORTMENT CONSUMER PACKAGINGS

Fish nuggets

Fish nuggets

Free from gluten and dairy. Breaded, oven-baked MSC Alaska Pollock fillet chuncks.
8-10 pieces, 225 gr e

Fish fingers

Fish fingers

Free from gluten and dairy. Breaded, oven-baked MSC Alaska Pollock fillet fish fingers.
10 pieces, 250 gr e

Fish Fillet

Fish Fillet

Free from gluten and dairy. Breaded, oven-baked MSC Alaska Pollock fillet, moulded into form.
2 pieces, 240 gr e

Cod fillet

Cod fillet

Free from gluten and dairy. Breaded, oven-baked MSC Cod fillets.
2 pieces, 300 gr e

Cod fillet with Italian herbs

Cod fillet with Italian herbs

Free from gluten and dairy. Seasoned, breaded, oven-baked MSC Cod fillets.
2 pieces, 300 gr e

Plaice fillet with Tuscany filling

Plaice fillet with Tuscany filling

Free from gluten and dairy. Stuffed, breaded, oven-baked MSC paired Plaice fillets.
2 pieces, 300 gr e